Philip H. Farber discusses the qualities of Atem, the memetic entity introduced in his book Meta-Magick: The Book of Atem: Achieving New States of Consciousness Through NLP, Neuroscience and Ritual (Weiser Books 2008). Language is the second of the six qualities and relates to how we encode and use our neural pathways. Language is also used to express the basic presuppositions and frames that represent our reality. Part 2 of 2.
This selection from a live seminar recording is also a part of the Maybe Logic Academy course, Meta-Magick: Where Magick Meets the Brain. (http://www.maybelogic.org ).
For more info about Meta-Magick: http://www.meta-magick.com/